I turn messy growth channels into measurable revenue.

Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.

• Built complete marketing infrastructure from zero: paid media, SEO, email automation, CRM, content strategy
• Managed all digital channels independently: Meta Ads, Google Ads, email campaigns, social content
• Improved booking conversion 38% through funnel optimization and A/B testing
• Achieved 800% organic social engagement growth in 90 days with content-first strategy

Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.

• Rebuilt digital content strategy framework from scratch, driving 40% campaign performance lift in 90 days
• Managed brand content alignment with NASCAR, NBA, NFL, PGA Tour, IMG, NCAA, MLB
• Improved CRM segmentation and targeting accuracy 30% through audience analysis redesign
• Built email marketing programs with workflow design, segmentation, and A/B performance testing
• Navigated complex compliance and legal review cycles in one of the most regulated industries in the U.S.

Founded a digital marketing agency specializing in AEO (Answer Engine Optimization) and SEO — helping local businesses get recommended by ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search.

• AEO strategy: Optimize clients to be the recommended answer in ChatGPT, Google AI Overviews, and Perplexity through schema markup, content depth, entity building, and structured data that AI engines actually parse
• SEO foundation: On-page SEO, local citation building, Google Business Profile management, and content marketing that ranks in traditional search while feeding AEO signals simultaneously
• Built custom lead scraping and competitive analysis tools processing 1,000+ businesses across 26 cities; developed automated cold outreach system with personalized email campaigns
• Built client websites (Reliable HVAC, Freeze & Fizz) and full digital presence packages with AEO-ready structure from day one

Founded and launched a peer-to-peer rental marketplace built exclusively for powersports — motorcycles, ATVs, UTVs, jet skis, pontoons, golf carts, trailers, and snowmobiles. Built the product, trust flow, mobile apps, payment rails, SEO footprint, and social distribution engine end-to-end as a solo founder.

• The idea: Powersports vehicles are high-ticket, seasonal, and massively underutilized. ThrottleShare lets owners list and earn, while riders get verified local rentals without the cost of ownership — a true unlock for an industry the car-rental giants never touched.
• The design: Clean, rider-first UX with listing flows, messaging, Stripe Connect payouts, digital waivers, pickup/return evidence, pre-trip photos, owner rules, and native mobile wrappers for iOS and Android.
• The rollout: Deployed on Railway with production payments, iOS and Android store presence, app icon/store asset refresh, partner API pitch materials, and a phased 10-state owner-acquisition roadmap.
• The playbook: Built a 120-day market-builder social engine around owner FOMO, renter demand, SEMA momentum, insurance-partner signal, trust mechanics, app downloads, and destination-market supply drops.
• Built the entire product, brand, legal entity, payment infrastructure, and go-to-market plan independently — proof of full-stack founder-operator execution.

Built the business, product narrative, prototype path, public site, and sport-specific GTM system for a low-profile youth-sports sensor platform designed around parent-managed athletic context and coach-useful review.

• The product: Low-profile BLE athletic sensor concept for youth sports, positioned away from medical claims and toward context sharing, session review, and sport-specific development workflows.
• The build: Feather nRF52840 Sense proof lane, Pro/Gen 2 enclosure direction, parent/coach app planning, public legal/state pages, and hardware notes kept visible as execution evidence.
• The GTM system: Built gethyperpulse.com, youth-sports SEO/AEO framing, compliant social themes, and a 120-day public education arc around trust, privacy, metrics literacy, and sport workflows.
• The proof boundary: Presented as in-development hardware/product work, not traction. No shipped units, paid pilots, or performance claims are implied.

Helped Freeze & Fizz roll up to events in Central IL from concept to launch: brand identity, full 16-foot trailer wrap, and digital footprint built before the first event opened its window.

• Designed full brand identity from zero: logo, color system (turquoise #1FCFC4, coral #FF6F91, navy #0B2B3D), and typography for a mobile dirty soda, lemonade, and shaved ice trailer rolling up to events across Central IL
• Spec'd and delivered a complete 16-foot trailer wrap (two 192" side panels + rear door) production-ready for vinyl printer: hero logo zones, product list panels, QR codes, and full-width branding stripe
• Launched freezeandfizz.com with QR-to-site integration, enabling "scan to order / book us" flow directly from the trailer decal
• Built Facebook presence and local SEO footprint to own the McLean County dirty soda / shaved ice search position pre-launch

Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.

• Built and deployed professional website at reliablehvacnow.com from scratch in one day
• Drafted responses to every negative review across Google, Yelp, Yahoo, and BBB
• Created 28-day social media content calendar with 5 Instagram Reel scripts
• Built automated GBP bot for daily review monitoring and weekly Google Posts
• Designed review generation campaign to drive 20+ new 5-star reviews in 60 days