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Open to opportunities

I build marketing engines that drive revenue.

Digital marketing leader with 16 years of experience scaling businesses through paid media, content strategy, and performance optimization. Fortune 50 to startup.

$0M

Revenue scaled

0%

Lead growth YoY

0%

Campaign lift

0yr

Experience

Get in Touch → See My Work LinkedIn
Joshua Frost — Digital Marketing Leader
JF
Bloomington, IL · Remote Ready
Trusted by
Case Studies

Work That Moved the Needle

Real results from real businesses. Every metric below is verified.

Backyard Pool & Patio
Executive Director, Marketing & Operations | 2023 - 2026
Growth

Took over a local service business with zero digital infrastructure and scaled it 10x in under 3 years through integrated digital marketing.

$500K to $5M
Revenue growth
142%
YoY lead growth
800%
Social engagement
80%
CAC reduction
  • Built complete marketing infrastructure from zero: paid media, SEO, email automation, CRM, content strategy
  • Managed all digital channels independently: Meta Ads, Google Ads, email campaigns, social content
  • Improved booking conversion 38% through funnel optimization and A/B testing
  • Achieved 800% organic social engagement growth in 90 days with content-first strategy
State Farm Insurance
Digital Marketing & Concept Analyst | 2017 - 2023
Fortune 50

Led digital marketing strategy for the nation's largest P&C insurer. Managed enterprise campaigns across 100+ agency partnerships.

40%
Performance lift in 90 days
100+
Agency partners
30%
Targeting accuracy
  • Rebuilt digital content strategy framework from scratch, driving 40% campaign performance lift in 90 days
  • Managed brand content alignment with NASCAR, NBA, NFL, PGA Tour, IMG, NCAA, MLB
  • Improved CRM segmentation and targeting accuracy 30% through audience analysis redesign
  • Built email marketing programs with workflow design, segmentation, and A/B performance testing
  • Navigated complex compliance and legal review cycles in one of the most regulated industries in the U.S.
Below Zero Media
Founder & Director of Marketing | 2026 - Present
Agency

Founded a digital marketing agency helping local businesses get found through AI search optimization, reputation management, and performance marketing.

1,000+
Leads scraped
26
Cities covered
6
Active clients
  • Built custom lead scraping and competitive analysis tools processing businesses across 26 cities
  • Developed automated cold outreach system with personalized email campaigns and CRM pipeline
  • Manage multi-platform content strategy (Meta, Instagram, Google Business Profile) for clients
  • Built client websites, Shopify stores, and full digital presence packages from scratch
Reliable Heating & Cooling
Client Case Study | BZM Agency | 2026
Reputation Rebuild

Complete digital rebuild for a veteran-owned HVAC company with a 3.3-star Google rating, F BBB rating, and no website. Currently in progress.

3.3 → 4.0+
Google rating goal
F → B+
BBB rating goal
0 → Live
Website built
  • Built and deployed professional website at reliablehvacnow.com from scratch in one day
  • Drafted responses to every negative review across Google, Yelp, Yahoo, and BBB
  • Created 28-day social media content calendar with 5 Instagram Reel scripts
  • Built automated GBP bot for daily review monitoring and weekly Google Posts
  • Designed review generation campaign to drive 20+ new 5-star reviews in 60 days
What People Say

Results Speak. So Do Clients.

Josh took us from zero digital presence to $5M in revenue. He doesn't just run campaigns — he builds entire marketing engines. The best marketing hire we ever made.

BP
Backyard Pool & Patio
Owner / Executive Partner

Josh managed digital content strategy across our biggest brand partnerships — NFL, NBA, NASCAR — with the kind of attention to detail that enterprise marketing demands. Incredibly reliable.

SF
State Farm
Marketing Leadership
Capabilities

What I Bring

Hands-on execution across every major marketing channel and platform.

Paid Media (Meta, Google, TikTok) Performance Marketing Content Strategy SEO / SEM Email Marketing & Automation Social Media Management Marketing Analytics A/B Testing & CRO CRM (HubSpot, Salesforce) Brand Management Campaign Management Cross-Functional Leadership AI Tools (Claude, ChatGPT, Gemini) Shopify / WordPress Google Analytics Asana / Project Management Video & Creative Direction Copywriting P&C Insurance (48-state licensed) Python / Automation
About

The Short Version

I spent 13 years at State Farm learning how enterprise marketing works from the inside -- managing campaigns for a Fortune 50 brand with 100+ agency partners across every major sports league.

Then I left and built a business from $500K to $5M doing it all myself -- paid media, SEO, email, social, content, CRM. No team. No agency. Just execution.

Now I run Below Zero Media, a digital marketing agency where I build the same systems for local businesses -- websites, reputation management, lead generation, and AI-powered marketing automation.

I'm looking for a role where I can bring that full-stack marketing experience to a company that moves fast and values results over meetings.

BS Marketing, University of Phoenix (4.3 GPA, completed in 11 months). P&C licensed across 48 states. Based in Bloomington, IL. Open to remote.

16+

Years in marketing

Fortune 50

Enterprise experience

$5M

Revenue built

48

States licensed

What I'm Looking For

Digital Marketing Manager Performance Marketing Lead Growth Marketing Manager Marketing Director
✓ Remote or Hybrid
✓ Full-time preferred
✓ Available immediately
✓ Open to relocation
✓ B2B or B2C
✓ Startup to Enterprise

Let's Talk

Ready to bring 16 years of full-stack marketing experience to your team. Reach out — I respond within 24 hours.

joshua.m.frost@gmail.com (309) 830-6279 LinkedIn belowzeromedia.com
Let's Talk →